e.l.f. Cosmetics are probably my favorite. Most of my makeup collection is from e.l.f. because they are so affordable and most of the products are amazing. A bonus is that e.l.f. products are vegan and cruelty free.
I was introduced to e.l.f. back in 2007 when I was searching online for bridal party gifts. I ended up ordering spa sets from e.l.f. for my bridal party and they loved them! I can’t recall if e.l.f. sold makeup at the time. I do remember my first makeup purchase through e.l.f. was mascara. I didn’t wear much makeup at the time, but eventually I upgraded to foundation and blush, purchasing it through e.l.f. Cosmetics. I never looked back and have been a supporter since.
It’s nice for those of us who are amateurs in the beauty world to have options for affordable makeup that isn’t cheap in quality. Back in the day to get affordable makeup was to get makeup that was of horrible quality and/or made with dangerous chemicals. e.l.f. Cosmetics is also a wonderful option for even the most advanced makeup artist. The quality of most of the products is top notch, even sometimes exceeding those products from high end companies. It is wonderful to find cosmetics that are up to par with high end cosmetics. As most drugstore makeup rises in price, beauty on a budget is still possible with e.l.f. Cosmetics.
I’ve had some misses with e.l.f. Cosmetics but I can’t get mad at a product that doesn’t work when I’ve only spent $3.00. Yes, $3.00 adds up, but I’ve not had many misses, and all makeup that are misses go to the young people in my life who need some of the misses to practice for the all the future hits.
I am sure that if you’re anywhere online reading beauty blogs or watching tutorials on YouTube, you are familiar with e.l.f. Cosmetics. What was your first purchase? What products are your hits? What products have been misses?